news 2024

When Bloomingdale's opened its first "Bloomie's- store in 2021, it seemed like a natural evolution. After all, loyal customers had affectionately used the nickname for years. But new research suggests this marketing strategy - known as nickname branding - might actually harm brand performance and customer perception.

Offering healthy snacks as part of a consumer bundle is a win-win situation for both convenience store owners and their customers, study shows Convenience stores can help customers improve their eating habits while at the same time boosting both their own sales and profits. It's as simple as offering customers the choice between healthy snacks and pastries as a low-cost add-on to their cup of coffee, according to a new study out of McGill.

Laval University team sheds light on the effects of financial assistance on the acquisition of zero-emission vehicles Incentive policies for the purchase of green, electric or hybrid vehicles are associated with an increase in their adoption, according to a study by the Faculty of Business Administration.

The University of Waterloo has long been renowned for entrepreneurship and innovation and for providing co-operative education (co-op) and work-integrated learning at scale with impact. Dr. Margaret Dalziel and Nada Basir, both professors at the Conrad School of Business and Entrepreneurship, conducted a study into the mechanisms behind this success, revealing that co-op plays a pivotal role in shaping the ventures of student entrepreneurs.

McGill University study presents strategy to stamp out illicit market for cannabis amid wave of policy shifts in North America It's been five years since Canada stepped into the forefront of cannabis legalization, setting a significant precedent in the realm of drug policy. With Canada and 24 US states now embracing recreational cannabis, the battle against the illegal market remains a key concern, one highlighted in the federal government's final report on the Cannabis Act.

Study shows that new, small retail businesses in non-metropolitan cities can hold their own against a giant by selling complementary products and offering personalized service Walmart stores need no introduction. This American banner has established itself as the world champion in the retail category.

Canadian corporations that commit their operations and financial capital to SDG's found to have decreased their community investment Canada's biggest companies often speak of their plans to be more sustainable, but a new study found corporations aren't fully backing up those commitments. A team of University of Waterloo researchers concluded that corporate investing in communities fell despite an increase in companies committing to the United Nation's Sustainable Development Goals (SDGs) over the last decade.