I’m a natural ambassador to the Waterloo brand

Michael Dorr (BMath '01) reflects on his return to Waterloo as associate vice-president Marketing and Brand Strategy, after graduating 20 years ago. By Michael Dorr (BMath '01) Associate Vice-President, Marketing and Brand Strategy - How does someone go from mathematics to marketing and brand strategy? It's an unconventional journey, so let me tell you. In 2001, I proudly graduated from Waterloo with a Bachelor of Mathematics. Like many of my peers, I chose Waterloo because of its co-op program and the opportunity to gain real-world work experience. When I enrolled, I didn't have any specific career ambitious - I simply knew that I was naturally analytical, having excelled in calculus and algebra in high school. Ultimately, I opted to pursue the Mathematics-Business program with co-op. The business angle appealed to me because it helped to ground my analytical skills with a commercial lens.